• About Me

    A Journey Of Entrepreneurship, Science and Art.

    Founder at Tribe Of Why & Rose Of The East

    Artist | Storyteller | Speaker | Purpose Consultant

    I was born a writer, studied science, quit medical school, converted to business with a master's in marketing, then embraced art and business, with an analytical science mindset.


    I've helped international organizations/summits/corporates set their purpose and strategy straight, was nominated one of the 27 most influential women in the East by Ariana Huffington's Thrive Global, for my efforts to build bridges of equal power, wisdom, and peace between East and West.

    My love for cultures leads me to speak Arabic, French, English, and Spanish, which helped me build a community of +40k readers, followers and strategic allies around the globe.

  • Selected (Ad)ventures

    "Travel while you're young and able. Don't worry about the money, just make it work. Experience is far more valuable than money will ever be."

    Founded Tribe Of Why


    Our vision is to support people and companies with their Rebirth: companies can only succeed at transformation if the people are equipped with tools, mindset. and alignment of vision.

    You take care of the processes, We are the people experts.

    Founded Rose Of The East


    I have actually been "low-key" doing this for years: helping women and men tap into their sacred feminine, get the spiritual awakening they need to be their best self, strengthen their intuition, awareness, and consciousness through the original secret teachings of Eastern spirituality.


    This happened:

    • I helped the Hello Tomorrow deep-tech Summit shape a purpose-strategy for a year in Paris, where the croissants were really really good. 
    • I helped train +120 students in green-tech, thanks to Enel Green Power in COP22 
    • United Nations work: UNMCGY Regional Focal Point in MENA. 
    • I am a proud Global Shaper 
  • Partners Include:

    We have worked with numerous community leaders, press, NGOs, grassroots organizations including the following:

    Hello Tomorrow Summit


    New purpose strategy set for upcoming editions.

    Thrive global


    Nominated among 27 most influential women in MENA.

    Huffington Post


    "Solving Detroit's Problems with the Lean Startup Method"

    Enel Green Power


    +140 trained by Tribe Of Why in green-tech during COP22.



    Affiliated UN-certification for our company Tribe Of Why enabling green-tech education.

    United Nations


    Bridging the best innovation to and from MENA region.

  • Drop Me a Line

    Got a question or want to explore ways to collaborate? Drop me a line.

    * For speaking inquiries, please specify the details in the message box in the form.